Headline Material: The Media Visibility Playbook

$47.00

You know your business, your cause or your expertise deserves media coverage. You just do not know how to get a reporter to say yes.

Headline Material: The Media Visibility Playbook is the insider system for turning what you already know into real press coverage, no publicist required. It comes from a two time Emmy nominated journalist who has generated more than $100 million in earned media for the brands and organizations she has represented, built from both sides of the pitch: the newsroom and the strategist's desk.

Inside the 25 page guide:

  • The newsworthiness test that filters a real story from a vague idea

  • Seven story angles almost any business or brand can use

  • The exact pitch formula, with a real example

  • Ten subject line formulas that actually get opened

  • Fill in the blank templates for a media pitch and a press release

  • Interview and on camera prep, down to what to wear

  • A plan for turning one placement into months of credibility

Built for founders, nonprofit leaders, real estate professionals, authors, coaches and small business owners ready to stop guessing and start pitching like they know exactly what they are doing.

Instant digital download. No publicist required.

You know your business, your cause or your expertise deserves media coverage. You just do not know how to get a reporter to say yes.

Headline Material: The Media Visibility Playbook is the insider system for turning what you already know into real press coverage, no publicist required. It comes from a two time Emmy nominated journalist who has generated more than $100 million in earned media for the brands and organizations she has represented, built from both sides of the pitch: the newsroom and the strategist's desk.

Inside the 25 page guide:

  • The newsworthiness test that filters a real story from a vague idea

  • Seven story angles almost any business or brand can use

  • The exact pitch formula, with a real example

  • Ten subject line formulas that actually get opened

  • Fill in the blank templates for a media pitch and a press release

  • Interview and on camera prep, down to what to wear

  • A plan for turning one placement into months of credibility

Built for founders, nonprofit leaders, real estate professionals, authors, coaches and small business owners ready to stop guessing and start pitching like they know exactly what they are doing.

Instant digital download. No publicist required.